The global pandemic may have made seem that we are suddenly forced to rely on eCommerce and Digital Solutions amidst store closures and lockdowns, but the reality of the situation is that the digital shelf has been cannibalizing the physical shelf in most stores for the past decade. The pandemic only sped that up and forced us to the reality of the situation sooner rather than later. Shrewdly Vinco noticed that a lot of brands are blind to this reality and still doubling down on their brick and mortar investments and traditional media rather than the lucrative digital space, and starting targeting and consolidating these brands. and this is where their B.I.G Strategy : Buy. Innovate. Grow. comes into play.


Vinco has set a goal to acquire 1 new brand every quarter, starting on the 12th of November with Honey Badger, LLC

”Acquisitions are our model. The specific attributes of the target companies will evolve with the market, but the core focus will remain digital media and consumer product companies.” said a spokesman on the last quarter earnings call.

The plan lays out 3 segments for acquisitions:

  • Tier 1 brand acquisitions that generate $20M+ in top line revenue.
  • Tier 2 brand acquisitions that generate $10-19M in top line revenue.
  • Tier 3 brand acquisitions that generate $0-9M in top line revenue.


The Honey Badger acquisition was a major cornerstone in Vinco’s B.I.G Strategy, along with Pop Nation, they are now able to streamline these brands digital presence and properly take them into the digital space, and quickly scaling that presence.

On top of which Vinco now has acess to the digital engine that produced results such as:

  • 2 Billion Video Views in October 2020
  • 20 Million unique Sessions of unpaid traffic in one day to a directed page
  • 150 Million Unique visitors to owned/controlled domains a month
  • 1 Billion ad impressions per month 
  • Over $50 Million in historical revenue generated from the platform 
  • $3 Million on video views from Facebook 2019
  • Generated traffic for brands in the travel, CBD, Credit Repair, skin cream, men’s health, wrinkle cream, diet, muscle building niches. 


You can guess the play here, growth will mainly be fueled by acquisitions and utilizing the principles outlined above. It’s hard to think that if what is planned is actually done, doubling the growth of BBIG during the next fiscal year is out of the realm of reality.

I’m personally a huge fan of the B.I.G strategy and seeing it applied to the past 2 acquisitions beautifully makes me can’t help but wonder what the future holds for BBIG. Visit for more.

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